Mixed Shenzhen Headquarters Phase II Office Space: Design Adaptation and Brand Characteristics
Mixed Shenzhen Headquarters Phase II Office Space: Design Adaptation and Brand Characteristics
——Integrating a sense of the future and brand culture through modular design
Lead designer: Zhang Ye
Design team: Li Jiangfeng Hani Shin、 Zhang Yunzhi
Address: Shenzhen, China
Area: 2000 square meters
Keywords: office furniture, customized furniture, commercial environment design, oral care, Shenzhen headquarters, brand culture, future adaptability, modular design, color space matching
Project Background
The second phase of Bibi Shenzhen headquarters is located in Qianhai Life Financial Building, Bao'an District, Shenzhen. After the first phase project, the expansion is led by Zhang Ye Architectural Firm. The design focuses on "future adaptability" and "brand exclusive characteristics", and achieves the organic integration of office, exhibition hall, reception, and leisure functions through modular design, deeply echoing the brand culture and corporate strategy.
Design concept
Taking functional optimization and brand narrative as the dual main lines, analyze the enterprise value and characteristics of the oral care industry, and create an office ecology that combines artistry and practicality. Conveying a modern corporate image through an open layout, while meeting the needs of personnel growth, brand display, and business expansion, emphasizing the balance between detail design and atmosphere creation.
Space Highlights