How can this digital marketing company reconstruct collaboration by designing office furniture when

How can this digital marketing company reconstruct collaboration by designing office furniture when
How can this digital marketing company reconstruct collaboration by designing office furniture when the office space becomes a galaxy universe
Address: Bolzano, Italy
Area: 850 square meters
Keywords: office environment design, office furniture, customized furniture, advertising and marketing, starry sky universe, code, no hierarchy concept, public space, technological aesthetics, flexibility and diversity, collaborative innovation, dynamic landscape

The ADDITIVE headquarters in Bolzano, Italy has completely overturned the definition of office space. When remote collaboration becomes the norm, it transforms from a "customer showcase" to an "innovative collaboration container", using the "Galaxy" design philosophy to serve internal teams - marketing experts, developers, designers, and sales managers - who need an unlimited collision space, which has become the company's most core recruitment asset.

Collaborative Logic in Space Design

Spatial translation of code concepts



The customized storage cabinet wall at the entrance is composed of cabinet doors of different sizes to form a "star track device", symbolizing the cultural core of "creating value through differences". The open space is divided into modular "code boxes" embedded in walls and floors, which operate independently and seamlessly connect, like the marketing system developed by the company for hotel customers, transforming digital logic into spatial language.

Non hierarchical flow layout

The functional zoning that eliminates physical barriers achieves complete openness: quiet work areas, collaborative discussion areas, private phone booths, and social corners can be freely distributed. Employees can carry devices to work in any area, and when marketing experts and developers encounter each other in the open area, knowledge barriers are naturally broken down by spatial design. The exposed cables on the ceiling and the technological system form a visual representation of "technological transparency", reinforcing the psychological suggestion of open collaboration.

The humanistic balance of functional systems

Customized Furniture System

Adjustable lifting table supports switching between standing and sitting positions, adapting to diverse work needs
Punched metal reception desk with embedded lighting, data texture corresponds to business attributes
Indoor gardens with movable glass partitions achieve "open private" mode switching
The 'life module' composed of kitchen and shared dining table promotes unintentional communication

Creating an Atmosphere of Cosmic Elements

The dark blue tone symbolizes the code ocean, while the beige soft outfit injects humanistic warmth. The LED strip lights in public areas will switch to data visualization light codes upon completion of the project, making abstract results perceptible. The green nodes of greenery soften the metallic texture, creating a balance between technology and nature.

In the era of remote work, ADDITIVE proves that the ultimate value of office space lies in the fact that when the design accurately matches collaborative needs, the space itself becomes an innovative productivity.
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