Aesthetics of Space Environment Design for Henkel Headquarters' Brand Symbiosis

Aesthetics of Space Environment Design for Henkel Headquarters' Brand Symbiosis

Address: Amsterdam, Netherlands
Area: 2700 square meters
Keywords tags: office environment, furniture, customization, chemical industry, headquarters, collage concept, brand symbiosis, dynamic tension, sense of belonging creation, material narrative, light color rhythm, spatial metaphor, visual impact, diverse symbiosis


In Amsterdam, the Netherlands, a 2700 square meter office space is telling the diverse brand story of chemical giant Henkel. Fokkema&Partners takes the innovative "collage concept" as its pen, skillfully integrating elements such as office environment, furniture, and customization to create an aesthetic space that combines visual impact and a sense of belonging for Henkel's global supply chain headquarters.


How to perfectly present the unique personalities of each brand while maintaining visual integrity has become a core challenge for the design team as Henkel relocates to Amsterdam due to the expiration of its lease. Each brand has its own unique cultural genes and brand story, and the design team needs to build a "harmonious yet diverse" shared space that can showcase individual traits and form an organic and unified overall atmosphere.

The design team drew inspiration from patchwork art and used the metaphor of "independent fragments interwoven into a natural whole" to construct the cornerstone of the entire design. This concept represents both the intrinsic connection between the various brands under the Henkel brand and the preservation of their respective essence. At the top of the heart-shaped social area, layered colored fabrics interweave like flowing water, creating a three-dimensional collage effect, and the brilliant colors gradually blend together in a warm way. These curtains not only serve as a visual link connecting each floor, but also cleverly divide open areas and private enclosed spaces, creating a sense of belonging for Henkel's global employees as if they were at home in a foreign land.

The 'collage style' flooring design in the office area is particularly ingenious. By using overlapping carpet modules with different colors, a visual space full of dynamic tension is constructed. The design team cleverly utilizes natural light and the delicate color scheme of the carpet to create delicate and rhythmic flowing lines, giving the entire office space a sense of life.

The material narrative is also fully reflected in this space. The use of different materials not only enhances the texture of the space, but also tells the brand story of Henkel. The clever combination of light and color rhythm creates a unique beauty in the entire space at different times and angles.

By deeply interpreting the concept of collage, Fokkema&Partners ultimately presents a space that combines visual impact and symbolic meaning. This not only praises the diverse genes of the Henkel brand family, but also perfectly interprets the coexistence concept of "harmony in diversity". This new space is not only an aesthetic masterpiece, but also a three-dimensional declaration of the "diversity and unity" corporate spirit, providing an ideal office environment for Henkel's global employees to stimulate creativity and promote collaboration.