KLUE Shanghai Headquarters: A Bespoke Efficient Workspace for Creative Advertising Professionals

KLUE Shanghai Headquarters: A High-Efficiency Office Space Tailor-Made for Creative Advertising Professionals
As a well-known local creative advertising agency in Shanghai, KLUE has been deeply engaged in the industry for many years and provides professional brand experience design services for many internationally renowned brands. With its ultimate pursuit of detail and precise control of creativity, it enjoys an excellent reputation in the advertising industry. For this project, KLUE specially invited Chief Designer Lin Tianhao and his team to create a brand-new headquarters office space, focusing on the core needs of high-frequency creative output and flexible collaboration in the advertising industry, deeply integrating office design with the characteristics of the advertising industry, and creating a benchmark for office environment design in the advertising industry that combines efficient work, creative inspiration, and comfortable experience.
The project is located in a Shanghai creative park, covering 480 square meters and occupying the fifth and sixth floors of the park, presenting a regular, long and narrow rectangular shape. The designer breaks the limitations of traditional cubicles and, in line with the dynamic and varied working modes of advertising professionals, optimizes the circulation design: the upper floor houses the main entrance, negotiation rooms, and a compact office area to meet the needs of business engagement and independent creative work; the lower floor accommodates a team collaboration area, flexible office area, and administrative support space, suitable for scenarios of high-frequency communication and flexible work in the advertising industry.
The design uses KLUE’s brand royal blue as the main color, paired with industrial-style materials such as aluminum panels and galvanized steel panels, balancing creativity and practicality; custom office furniture uses 4×4 aluminum alloy square tubes as modules that can be freely assembled, adapting to the advertising team’s needs for flexible collaboration and on-demand adjustment. The two vertical circulation designs are highly ingenious: the large casual steps support informal communication, while the fire escape ladder is convenient and efficient, maximizing savings in the time cost of transmitting inspiration among advertising professionals.
Through design techniques such as staggering and expansion/contraction, the entire space dissolves the limitations of the long and narrow floor plan and integrates the creative DNA of the advertising industry, seamlessly connecting efficient work with creative inspiration. Custom office furniture and scientific office environment design not only enhance employee well-being but also provide strong support for advertising creative output, making it a high-quality model for office design in the advertising industry.