Klook Road Singapore Office: Brand Concrete Practice of Office Environment Design and Customized
Klook Road Singapore Office: Brand Concrete Practice of Office Environment Design and Customized Furniture
Address: Singapore
Area: 1301 square meters
Keywords: Office Environment Design, Travel, Color and Vitality, Sense of Belonging, Natural Aesthetics, Bio friendly Design, Multiculturalism, Collaboration and Focus, Creative Hub, Brand Description, Office Furniture
In 2024, Klook, the leading Asian travel experience booking platform, celebrates its 10th anniversary. In order to create a new office space that can carry the brand spirit and stimulate team vitality, the ID21 design team weaved a three-dimensional brand picture with office environment design and customized furniture on a 1301 square meter site in Singapore. This space not only transforms brand colors such as orange and purple into touchable visual language, but also redefines the relationship between "travel" and "office" through innovative designs such as Klookitiam tea area and curved glass conference room. When employees exchange ideas on tiered seats, focus on work in soundproof office warehouses, and collide with inspiration on the Nanyang style bar counter, the office space itself has become the best footnote to Klook's mission of "bringing fun experiences closer to you, me, and the world".
The spatial translation of brand genes: color narratology in office environment design
At the moment of entering Klook's Singapore office, visitors will be struck by the vibrant colors that come rushing towards them - this is not simply a pile of colors, but a precise decoding of the brand's genes by the ID21 design team using office environment design language. The design team has broken down the orange, purple, cyan, and yellow colors in the Klook brand logo into spatial codes. Through the combination of materials, light and shadow, and furniture layout, the abstract brand personality is transformed into a tangible physical environment.
The red clay brick counter in the reception area is the first climax of this color narrative. The designer did not choose ordinary building materials, but specifically selected red clay bricks with handmade texture. Its warm orange red tone echoes the main color of Klook brand, and through rough texture, it conveys the temperature of exploring the unknown during travel. The matching terrazzo floor cleverly incorporates blue-green particles, and when sunlight shines through the large glass windows, the ground feels like a flowing sea, reminiscent of the blue sea and sky encountered during travel. The customized lighting fixtures on the ceiling are a stroke of genius - the designer used the curves of the Klook logo as a prototype to create a floating arc-shaped light array. When the lights are turned on, the wall will project the light and shadow contours of the brand logo. This "visible brand" design allows visitors to remember Klook's visual symbols within 30 seconds of stepping into the space.
The use of color creates carefully designed rhythmic changes in spatial depth. The front desk area serves as a "showcase" for brand display, with peak color saturation; Transitioning to an open office area, the color tone gradually becomes a combination of beige, light yellow, and light orange; And the focused workspace further settles into a low saturation combination of natural wood color and gray. This "color fading" design not only avoids visual fatigue, but also guides employees into different work states through color psychology. ID21 Design Director mentioned in an interview: 'We hope that employees can feel Klook's vitality from the moment they step into the office, but when they need to focus, the environment can quietly retreat into the background.'. "
The integration of natural aesthetics makes color storytelling more layered. The designer embedded plant landscapes throughout the space, with green plants not only blending the visual impact of high saturation colors, but also echoing Klook's travel attributes through changes in leaf shape - from the traveler banana in the reception area to the sunflower in the office area, each plant represents a different travel destination image. The ingenious idea of this' plant travel map ', combined with natural colored high velvet carpets (whose patterns simulate the light and shadow effects of tropical rainforest floors), makes the entire office environment a miniature' world travel landscape '.
Contemporary Interpretation of Local Culture: Nanyang Narrative in Customized Furniture
As globalization of office space becomes increasingly prevalent, Klook's Singapore office tells a unique story of Southeast Asia through localized design of customized furniture. The ID21 design team conducted in-depth research on Singapore's cultural symbols, transforming traditional elements into the language of modern office furniture, making multiculturalism not only a decorative element, but also a functional carrier that promotes collaboration and a sense of belonging.
The curved glass conference room is a model of cultural translation. The designer abandoned the traditional square shape of the conference room and adopted streamlined curved walls. The glass on the walls is etched with traditional window patterns from Singapore's historic districts - these patterns are extracted from the Peranakan tile patterns of old town areas such as Singapore, which can be easily cut and cut. After simplification, they retain cultural recognition without appearing outdated. Even more exquisite is the choice of glass material: the inner layer uses frosted glass to ensure privacy, while the outer layer is transparent glass. When sunlight shines, the window pattern will cast flowing light and shadow on the ground, forming a "breathing cultural wall" over time. This design allows employees to always feel the cultural roots of the land beneath their feet during cross-border meetings.
The customized furniture in Klookitiam's tea area has pushed Nanyang culture to a climax. The designer drew inspiration from Singapore's iconic "Kopitiam" coffee shop culture to create a series of office furniture that blends tradition and modernity. The most eye-catching feature is the customized long bar counter - the countertop is made of Malaysian Acacia wood, retaining the natural scars and texture of the wood, and the edges are polished into soft curves, which not only echoes the familiarity of traditional coffee shops in Southeast Asia, but also conforms to modern ergonomics. The design of the bar chair is more ingenious: the legs of the chair imitate the cast iron railing shape of Singapore's old brake, and the back of the chair is made of Klook brand purple injection molding material, achieving a wonderful balance between tradition and modernity. When employees sit at such a bar drinking coffee, it feels like they have traveled back to a 1960s Singaporean coffee shop, yet they can always connect with their global colleagues.
Even the customized furniture in the details carries cultural codes. The door handle of the conference room is designed in the shape of a miniature "fish tail lion", although only the size of a palm, the outline of the lion head and fish tail is clear and distinguishable; The wall decoration of Klookitiam adopts the common mosaic collage technique of Singaporean HDB flats, but replaces traditional patterns with Klook's brand graphics; Even the storage boxes for office stationery have borrowed the design language of Nanyang's "tin ware". These customized designs, resembling cultural Easter eggs, allow employees to constantly come into contact with local cultural symbols in their daily work, subtly enhancing their sense of belonging to the company.