Genesis Seoul headquarters car brand office space design-custom Furniture and Industrial Aesthetics

Genesis Seoul headquarters car brand office space design-Custom Furniture and Industrial Aesthetics

**Project name:** Korea Genesis (Genisys) Seoul headquarters office space
**Project address:**Seoul, South Korea
**Project area: ** 2,630 square meters
** Keywords: ** Automotive industry office space, custom office furniture, office environment design, space aesthetics, industrial style, open collaboration, creative workshop, solid wood and light and shadow, high-end office decoration, brand headquarters design

In the innovative territory of Hyundai Motor Group (Hyundai Motor Group), the headquarters office of its luxury brand Genesis in Gangnam-gu, Seoul, is redefining the future paradigm of office space in the automotive industry with its disruptive space design.This is not only an office space, but also a creative workshop that combines **custom office furniture**, cutting-edge**office environment design** and deep**space aesthetics**.

This case is presented by the COM design team.The designer abandoned the cold and stereotypical impression of the traditional automobile company office, and aimed to stimulate the creative collaboration and inspiration sharing of employees through the very humanistic and caring space aesthetics.This space, which spans two floors of 16 and 17 and has a total area of 2,630 square meters, has now become a physical extension of the spirit of the Genesis brand.

**Customized office furniture: the warmth of solid wood and light and shadow intertwined**
Stepping into the office, the first thing that catches your eye is the systematic loft ceiling made of 400 silver chandeliers and a metal grid, creating a transparent and neat industrial style visual impact.However, in stark contrast to the tough lines at the top, it is the extensive use of custom office furniture in the ground activity area.The designer selects the natural texture of the log-colored furniture, and the functional box wrapped in the wooden veneer, which breaks the coldness of the industrial style and infuses a warm and comfortable atmosphere.These **Customized office furniture** are not only the carrier of function, but also the canvas of light and shadow.During the day, sunlight shines through the glass curtain wall, forming a changing rhythm of light and shadow on the wooden surface; when night falls, warm-colored lights circulate and refract between the wood veneer and the metal, and the entire space is filled with a comfortable and warm texture.This kind of **office environment design**fully reflects the attention to the tolerance and well-being of employees, making the office space a daily scene that makes people linger.

**Office environment design: from efficient machines to well-being spaces**
Facing the changes in the demand for living space in the post-epidemic era, the design of Genesis headquarters responds to the boredom of the workplace with traditional dense partition-style offices.The COM team designed this place to be an open and flexible community.Through the exposed high ceiling and hanging lighting system, a light and orderly visual system is constructed.Meeting rooms, executive offices and other areas that need to be quiet are designed as independent “functional boxes”, like scattered building blocks, naturally forming transition areas such as restaurants, rest areas, and OA workstations between them.This layout breaks the limitations of the traditional office space in the automotive industry, allows users to interact and relax spontaneously, and transforms the office environment from a simple efficiency tool to a well-being space integrated into the lives of employees, perfectly reflecting the high-end value proposition of the Genesis brand.

**Spatial aesthetics: every corner is a unique landscape**
The project’s pursuit of **spatial aesthetics** has reached the extreme.The design team cleverly constructed a seamless moving line between the 16th floor (990 square meters) and the 17th floor (1640 square meters).Each office area has a unique temperament like the scenery flowing outside the window.Whether it is the shocking vision of a 5-meter height, the private and focused corner in a small wooden box, or the relaxed communication atmosphere in the casual seating area, it has brought a daily experience full of surprises to the employees who can choose their own workstations. .From the concept launch in October 2023 to the completion and settlement in March 2024, the construction cycle of just three months has not only created a milestone in the design of office space in the automotive industry, but also through exquisite custom office furniture and office environment design, the soul of the Genesis brand-the spirit of craftsmanship and modern luxury-is infused into every physical detail.

In the end, this **Office environment design**project proves that the top**space aesthetics** can become the core engine driving brand innovation and talent attractiveness.