The healthy logic of the office space of pharmaceutical companies: When the design of the office environment becomes a brand prescription

The health logic of the office space of pharmaceutical companies: When the design of the office environment becomes the materialization of brand prescriptions

For a company with “self-care” as its core business, if its employees work in a tightly enclosed space, the brand proposition will only have advertising significance.SmithGroup did one thing for Perrigo’s 5,900-square-meter North American headquarters in Michigan: let the space itself become physical evidence of the company’s health philosophy.

Gradient partition: from active to quiet space.

The special thing about the office space of pharmaceutical companies is that it needs to accommodate both high-intensity compliance review work and cross-functional creative collaboration-the two models have almost opposite environmental needs.The solution to this case is “gradient zoning”: a full-height video wall and interactive product installations are set up in the entrance area to carry the impact of the brand; the coffee bar and the collaboration cabin form a social active area; the shared transition area provides a collaborative buffer for the work station; and the independent meditation area satisfies deep concentration.Lighting, color and material gradient from active to quiet along the moving line-the main tone of blue and green covers the quiet area, and the orange element lights up the vibrant area.This kind of zoning strategy is not a simple separation of movement and movement, but an environmental pace along the rhythm of people’s work, so that the office furniture and the spatial interface together form a set of “social to focused” transition system.

Biological design is an inevitable choice for the space of pharmaceutical companies, not a bonus item

The Perrigo headquarters makes extensive use of warm wood trim, soft fabrics and blue-green tones. The characteristic wall of the central staircase is equipped with lenticular fins and hidden lighting to create a waterfall-like peaceful texture.For companies in the health industry, biological design is not an aesthetic preference, but a requirement for brand consistency-consumers trust your healthy products, and employees have reason to expect the work environment to convey the same health signals.Studies have shown that the biological office environment can reduce employee stress indicators by about 15% and increase concentration by about 12%.When these data appear in the context of pharmaceutical companies, it is not only an efficiency demonstration of office environment design, but also an external presentation of corporate integrity.

Collaboration cabin +meditation area: dual-engine hybrid office for pharmaceutical companies

The Perrigo headquarters is designed for a hybrid office model, and the combination of the collaboration cabin and the meditation area forms a space twin engine.The LightWork collaboration chair and Swift module combination sofa support informal discussions to occur at any time, and the Ginkgo lounge chair and independent meditation area ensure that in-depth work is not interrupted.Wenyi furniture office environment design has also observed in medical and health projects that the core challenge of pharmaceutical company office environment design is not “what style to choose”, but how to make the quiet requirements of compliance review and the open requirements of cross-departmental collaboration in the same space. Each has its own place-gradient zoning + modular furniture system, which is currently a more mature solution.
FAQ
Q: What is the biggest design difference between the office space of pharmaceutical companies and other industries?A: The pressure for brand consistency is different.Pharmaceutical companies’ products promise health, and if the office space does not convey the same signal, brand credibility will be damaged.Therefore, biological design and health configuration have a higher priority in pharmaceutical company projects than in general industries.
Q: Is the gradient partition suitable for small office space? A: 5,900 square meters can do a complete three-stage gradient.A small area of space can be divided into two stages (collaboration area + meditation area), and the modular furniture can switch functions at different times, which can also achieve the effect of environmental speed.

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